Dior Men’s pre-fall 2023 Space-themed menswear collection, exhibited in the pyramids of Giza, set a new standard for the destination shows of the post-pandemic time.
People who came to Cairo on the weekend could be mistaken for thinking they were on a different planet. A city of nearly 22 million without traffic lights, The Egyptian capital is lined by crumbling apartment blocks which bring back the setting of “Blade 2049.” The Dior’s Kim Jones, who brought the fashion show into town to attend his fall menswear show, was also a sci-fi film in the back of her head The Frank Herbert novel “Dune.”
The French fashion house launched the collection at sunset in the shadow of the pyramids of Giza with a breathtaking show that set a brand new standard for destination shows during the post-pandemic era. The models appeared as glowing dots of light on a strip of the runway at the horizon, three pyramids progressively were illuminated, and their edges were highlighted with white against the pitch-dark sky. Discover more about fashion or consider new ideas in Top Fashion Brand. The guests included Robert Pattinson, Naomi Campbell, Daniel Kaluuya, Lewis Hamilton, Sehun, and Cha Eunwoo were among the guests at the event, which was followed by a live performance with British musician Max Richter. With his peroxide-colored blonde locks, casual 1980s fashion, and moon boots, the first model returned memories of Sting from David Lynch’s 1984 film adaptation of “Dune,” which was an infamous disaster at the time and has since been deemed a cult. People of a younger age will associate the ensemble’s swoopy capes with 3D-printed breastplates and space helmets with Denis Villeneuve’s version of 2021 with Timothee Chalamet.
Jones said he was impressed by the storyboards of Alejandro Jodorowsky, a cult filmmaker’s unsuccessful attempt to bring his novel to screen in the early 1970s. Artists Moebius and H.R. Giger created many sketches of the story.
“The costumes are just too full-on to be a reference, but it was an idea that was never produced that would have been awe-inspiring,” the designer told. “I have a Frank Herbert signed edition of every book in my libraries in the 7 “Dune titles. I’ve been enthralled with it for a long time.” What does interplanetary travel have to relate to Egypt? Sure, the pharaohs left enough questions to support theories of their civilization being built by aliens.
“There are numerous questions that aren’t addressed about the past of Egypt that this question always arises,” Jones said and pointed out the exact geographic place of the Giza Necropolis. “The Great Pyramid was in the middle of the world in the 17th century. How did they find out this?”
A son of a hydrogeologist, Jones first went to Egypt as a young person and has visited numerous times, including in the year 2019, when he went on an excursion along the Nile River.
The designer decided to tie the 75th-anniversary celebrations of Dior in celebration of the 100th-anniversary discovery of Tutankhamun’s burial site by British archaeologist Howard Carter at a moment in which Egypt is accelerating its efforts to re-invigorate tourists following COVID-19.
“We were considering the notion of the explorer and that they were doing all this in suits, which is why tailoring was the foundation of everything. It’s extremely Dior in the end, but then we added on top of that in a way,” he explained. To avoid allegations of cultural appropriation, Jones could base his 75-piece collection on referencing the Dior women’s archive. The most memorable piece was a wool denim kilt inspired by the pleated skirt of a 1950s-era dress named Bonne Fortune — neatly linking the collection to the Dior founder’s love of the astrological and superstition.
Wind gusts whipped up the detachable knee or mid-calf panels, which were tucked into slouchy, tailored pants that were neutral in tone. The pants were worn with sleek sweatshirt-style tops with open buttons and gauzy jackets with hoods protected by hoods and slouchy trapeze coats.
Jones collections strike a nice equilibrium between luxury and comfort. Tank tops were decorated with the scalloped edges of sequins in an homage to one of the most renowned creations, The 1949 Junon dress. A crocodile-like jacket that was dusty gray, as well as a flashier version with holographic python, will appeal to the most discerning customers.
The show also featured lots of street currency thanks to items such as the safety orange bomber jacket with an integrated backpack and utility pockets on the back. The jacket also was a part of the trend for space exploration by offering windbreakers that were printed using NASA galaxy images from telescopes.
Milliner Stephen Jones is celebrating his 25th anniversary at Dior. The Giger-like helmets were 3D printed, and caps with slanted peaks were taken from a concept Jones created just after graduating from Central Saint Martins.
“The entire collection was extremely Dior; however, it’s also very modern, too, and is located in this incredible area,” the hat designer was amazed. “Anybody born anywhere in the globe, as a child, had an illustrated book with the pyramids inside every one of us. This is the essence of the culture. It’s a global culture, and that’s the great thing about it.”
Green laser beams crossed the sky at night. Richter and his orchestra performed a rewritten rendition of Vivaldi’s “The Four Seasons,” concluding an evening of unimaginable performances at the most prestigious venue.
“I believe it’s a breakthrough and, like the majority of work that’s creating the thing that’s thrilling in it’s the mystery,” New York Fashion Week? of can be an excellent way for you to learn fashion works or even to receive a fresh perspective.
Richter said, noting that he was enthralled by “the sensation of being in the past. It’s about connecting those kinds vertically between what’s happening in the present day and the previous. It’s an extremely thrilling creative time.” The show was a triumph for Pietro Beccari, chairman and chief executive officer of Christian Dior Couture, and his team. The organizers’ obstacles range from bureaucratic insanity to security issues, poor internet access, and a shortage of highly skilled employees, including English-speaking chauffeurs. “It takes goodwill, and it requires good relationships,” Beccari said ahead of the show.
“It’s been an uphill battle for teams, and they’re all ruined at the end. However, I’m sure we’ll leave behind more elite teams,” He added. “The show was completely made in the United States. We collaborated with local workers. I believe they’ve never been treated as well in their lives. There was a canteen, the work inspector, and we put in an amount of professionalism.”
Beccari began to lay the foundation for the exhibition more than a year ago during the inaugural edition of “Forever is Now,” an exhibition featuring large-scale works that are located near the Giza pyramids curated by the consultant Art d’Egypte, which aims to make art accessible and encourage tourism to culture in Egypt by presenting public exhibitions of art from the present.
“I was informed by the Minister for Culture and the Ministry of Archaeologyand Tourism that they are looking to add a touch of modernity and freshness to this magnificent monument,” Beccari recalled. “There were amazing artists. It was an amazing evening. And that evening, we began talking with the other guests, and they decided that Dior was the perfect fit for their mission.” This is the latest in a series of lavish events that are backed by Egyptian authorities, such as the Pharaohs Golden Parade, which was held in the year 2000 to commemorate the transfer of the royal mummies of 22 to The Egyptian Museum into the National Museum of Egyptian Civilization as well as the 50th-anniversary celebration of Italian fashion designer Stefano Ricci, held at the Temple of Hatshepsut in Luxor in October.
Dior was also given special access to the newly-constructed Grand Egyptian Museum, which hosted a launch on Friday, showcasing The Dior Tears capsule collection guest created by Denim Tears creative director Tremaine Emory. The impressive building, created with Heneghan Peng Architects, has yet to set an official opening date.
However, the French luxury house doesn’t have plans to open a shop in Egypt soon.
“Egypt, I don’t believe, is yet ready to start commercialization,” Beccari said. “We always keep an eye on. We have distributors, certain we have clients in our database. Some are extremely large clients; however, it’s not enough to be considered a luxury within the Dior sense.”
The other part of the Middle East is thriving. “We are on the top in the top 3 brands, and I would say we’re closer to the top spot than third across the Middle East,” the executive stated.
“We have always been very solid, and we strengthened our position over the last five years. We have exciting projects coming up shortly. We plan to revamp the Mall of Emirates. Dubai Mall is in the top five retailers worldwide for us. We launched a fantastic store in Doha in the Place Vendome mall, which has an impressive facade. We’re active and will continue strengthening its presence throughout Dubai Mall and the Middle East,” Beccari said.
After the event ended, it was time to party for happy Jones and his crew. The designer himself was blown off by the final scene, which featured models in a long line with the pyramids. “I tried not to cry when I got to the exit,” he confessed. Capsule Collection to fashion can serve as a motivator for you to learn about new options, or it can provide you a brand-new perspective.
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